SwimOutlet is the largest online specialty retailer in the U.S. for swimming, water polo, fashion, beach, and surf products. For over a decade, the brand has focused on delivering exceptional online shopping experiences through quality products, competitive pricing, reliable delivery, and convenience.

The SwimOutlet logo mark had remained unchanged since the late 1990s. In the Brand & Branding course, the class was tasked with creating a fresh interpretation of the logo mark. The objective was to modernize the identity while demonstrating how the redesigned mark could visually complement SwimOutlet’s sister brand, YogaOutlet, yet still maintain its own distinct personality and visual presence.

Role: Art Director/Designer

Course: Brand & Branding

Medium: Digital/Print